Promotion mix elements

IF 3 4区教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Sports Marketing & Sponsorship Pub Date : 2021-11-19 DOI:10.4324/9780429030673-13

M. Shank, Mark R. Lyberger

引用次数: 1

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促销组合元素

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来源期刊

International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.70

自引率

13.60%

发文量

期刊介绍： The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).