Business unpredictability, improvisation and business network commitment in small and medium-sized enterprise market entry

IF 7.1 2区管理学 Q1 Business, Management and Accounting

International Small Business Journal-Researching Entrepreneurship Pub Date : 2022-12-01 DOI:10.1177/02662426211069964

Mikael Hilmersson, Martin Johanson, Stylianos Papaioannou, H. Lundberg

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引用次数: 3

Abstract

Market entry performance is critical during internationalisation; prevailing views suggest that firms need to carefully plan their entry before putting the plan into action. This article focuses on three attributes affecting the possibility and usefulness of making a pre-planned market entry: unpredictability, improvisation and business network commitment. We develop six hypotheses tested on a sample of 250 entries; our main finding is that improvisation plays a mediating role in relation to performance in unpredictable markets. The analysis reveals that the relationship between unpredictability and network commitment is not significant, while the effect of unpredictability on market entry performance is negative. These findings suggest implications for internationalisation and international entrepreneurship theory. For managers and entrepreneurs, we show that unpredictability weakens market entry performance, a negative effect that can be mitigated if the entrant firm improvises.

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中小企业市场进入中的业务不可预测性、即兴性与业务网络承诺

市场进入绩效在国际化过程中至关重要;普遍的观点认为，在将计划付诸行动之前，企业需要仔细规划他们的进入。本文关注影响预先计划市场进入的可能性和有用性的三个属性:不可预测性、即兴性和业务网络承诺。我们在250个条目的样本上提出了六个假设;我们的主要发现是，在不可预测的市场中，即兴发挥了与业绩相关的中介作用。分析发现，不可预测性与网络承诺之间的关系不显著，而不可预测性对市场进入绩效的影响为负。这些发现对国际化和国际创业理论具有启示意义。对于管理者和企业家，我们表明，不可预测性会削弱市场进入绩效，如果进入企业即兴发挥，这种负面影响可以得到缓解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Small Business Journal-Researching Entrepreneurship Multiple-

CiteScore

10.80

自引率

8.50%

发文量

期刊介绍： The International Small Business Journal (ISBJ) is a leading peer-reviewed journal renowned for publishing high-quality original research papers on small business and entrepreneurship. It prioritizes research-based studies that contribute to theory development, critical understanding, and policy formulation related to small firms. ISBJ papers encompass theoretical, methodological, and empirical studies from various disciplines and perspectives, aiming for research excellence in the field. The journal provides a critical forum for world-class contributions analyzing entrepreneurship and entrepreneurial behavior. This refereed journal is valuable to academics, policymakers, analysts, government and business officials, small business representative bodies, and support agencies seeking to gain insights into the sector, trade, business institutions, and related matters.