{"title":"Facebook as a ‘trusted space of everyday communication’: Parties, citizens and direct representation","authors":"A. Larsson","doi":"10.1386/ajms_00019_1","DOIUrl":null,"url":null,"abstract":"Detailing processes related to direct representation in a longitudinal fashion, the study at hand gauges the degree to which Swedish political parties have utilized their Facebook pages during a four-year period covering two elections. Moreover, the study provides insights into citizen\n interaction by measuring the types of engagement preferred by Facebook users in relation to the party pages. Results indicate that while the bulk of parties appear as largely organizing their online activity in relation to election campaigns, the small, non-parliamentary Pirate Party emerges\n as taking an approach more in line with the permanent campaign aspect of direct representation. Moreover, while results indicate that citizens are indeed engaging with parties on Facebook, they do so mostly through ‘liking’ rather than commenting ‐ arguably a tendency suggesting\n limited interest in online discussion and deliberation.","PeriodicalId":43197,"journal":{"name":"Journal of Applied Journalism & Media Studies","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Applied Journalism & Media Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/ajms_00019_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 2
Abstract
Detailing processes related to direct representation in a longitudinal fashion, the study at hand gauges the degree to which Swedish political parties have utilized their Facebook pages during a four-year period covering two elections. Moreover, the study provides insights into citizen
interaction by measuring the types of engagement preferred by Facebook users in relation to the party pages. Results indicate that while the bulk of parties appear as largely organizing their online activity in relation to election campaigns, the small, non-parliamentary Pirate Party emerges
as taking an approach more in line with the permanent campaign aspect of direct representation. Moreover, while results indicate that citizens are indeed engaging with parties on Facebook, they do so mostly through ‘liking’ rather than commenting ‐ arguably a tendency suggesting
limited interest in online discussion and deliberation.