The prominence of English in the Linguistic Landscape of Jamshedpur

Abstract

The study explores the public and private signs in the Linguistic Landscape (LL) of Jamshedpur city in India. It employs a mixed methods approach as it integrates quantitative and qualitative methods of data analysis to reveal the city’s careful display of monolingual, bilingual, or multilingual signs representing distinct identities. The study investigates the distribution of signs across five sample locations while focusing on the signs’ content, their functions (symbolic vs informational), and explores the sign producers’ motivation for their language choice on signs.