INSTRUMENT VALIDATION OF WEBSITE QUALITY TO ATTRACT DONATION

IF 0.5 Q3 AREA STUDIES

Journal of Nusantara Studies (JONUS) Pub Date : 2023-01-31 DOI:10.24200/jonus.vol8iss1pp446-468

Sarina Yusuf, M. S. Ibrahim, Nan Zakiah Megat Ibrahim, S. H. Ayub, Mohamad-Noor Salehhuddin Sharipudin, Nurzihan Hassim

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引用次数: 0

Abstract

Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise funds to execute a beneficial project for society. The dimensions to identify relevant online factors influencing the NPO website user decision-making process slowly evolved in a local context due to limited interest in exploring this field. This research was conducted to identify relevant variables related to NPO website user interest to donate. However, a proper instrument must be developed to meet the research aim. Thus, this research was conducted to identify relevant variables and items in the research instrument. Methodology: The study collected 269 responses from ten popular NPO website users. Their responses were recorded using the five-point Likert Scale questionnaire ranging from strongly agree to strongly disagree. At first, the study conducted a content validity test and a pre-test. The sample size is determined based on the SEM requirement. Finally, the responses are analysed using pooled confirmatory factor analysis to determine the instrument reliability and validity. Findings: Only seven variables are retained after the validity and reliability analysis, with 43 items out of 74 items. The result indicated only information, system, service quality, perceived ease of use, and trust are relevant for the NPO to meet website user satisfaction and influence their decision to donate. Contributions: The finding is essential as a guideline to develop a website that meets user preferences. The result also contributed to the website quality literature for the non-profit sector. Keywords: Website quality, trust, satisfaction, non-profit organisation, technology acceptance model. Cite as: Ibrahim, M. S. (2023). Instrument validation of website quality to attract donation. Journal of Nusantara Studies, 8(1), 446-468. http://dx.doi.org/10.24200/jonus.vol8iss1pp446-468

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仪器验证网站质量，以吸引捐赠

背景与目的:由于马来西亚的资金短缺，有效地募集捐款对任何非营利组织(NPO)来说都是必不可少的。许多非营利组织在筹集资金以执行对社会有益的项目时遇到了困难。确定影响NPO网站用户决策过程的相关在线因素的维度，由于对这一领域的探索兴趣有限，在当地背景下发展缓慢。本研究旨在找出NPO网站使用者捐赠兴趣的相关变数。然而，必须开发一种合适的仪器来满足研究目的。因此，本研究进行确定相关变量和项目的研究工具。研究方法:该研究收集了10个受欢迎的非营利组织网站用户的269份回复。他们的回答用李克特五点量表进行记录，从非常同意到非常不同意。本研究首先进行了内容效度检验和预测。样品大小根据SEM要求确定。最后，采用验证性因子分析对问卷的响应进行分析，以确定问卷的信度和效度。结果:经过效度和信度分析，74个条目中只有43个条目保留了7个变量。结果表明，只有信息、系统、服务质量、感知易用性和信任与NPO满足网站用户满意度并影响其捐赠决策相关。贡献:这一发现对于开发满足用户偏好的网站具有重要的指导意义。该结果也为非营利部门的网站质量文献做出了贡献。关键词:网站质量，信任，满意度，非营利组织，技术接受模型。引自:Ibrahim, m.s.(2023)。仪器验证网站质量，以吸引捐赠。自然科学学报，8(1)，446-468。http://dx.doi.org/10.24200/jonus.vol8iss1pp446-468

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Journal of Nusantara Studies (JONUS) AREA STUDIES-

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