A Case Study on South Korean Mobile Payment Applications: Samsung Pay vs Kakao Pay

Abstract

This study describes users’ perceptions regarding Samsung Pay (n=25) and Kakao Pay (n=25), the two popular mobile payment applications in South Korea. The survey included fifteen questions; eleven questions were about general uses and perceptions about mobile payments and the final four questions specifically branched between the payment systems. Overall, South Korean users have a very high usage of mobile payments on a regular basis. Subsequently, mobile payment applications in South Korea have been well developed in terms of both services and securities. This leads to a high satisfaction level of South Korean users regarding Samsung Pay and Kakao Pay.