On-demand online video streaming services: a bibliometric analysis and future research agenda

Abstract

ABSTRACT An exponential increase in online video streaming literature on OTT platforms during and post-COVID indicates the growing popularity of streaming services. The present bibliometric review analyses 324 publications from Web-of-Science indexed journals to explore current trends in the on-demand online video streaming service’s literature. The review also displays the thematic map of keywords to identify gaps. The trend analysis confirmed an exponential growth in publications with a 91.58% explanation. The findings suggest (1) common terminologies for online streaming video terms, (2) more inter and intra-country author collaborations, and (3) An IPO (Inputs – Process – Outcomes) framework.