Exploring the nature of digital transformation in the fashion industry: opportunities for supply chains, business models, and sustainability-oriented innovations

IF 3.6 Q2 ENVIRONMENTAL STUDIES

Sustainability: Science, Practice, and Policy Pub Date : 2022-10-18 DOI:10.1080/15487733.2022.2125640

D. Casciani, Olga Chkanikova, Rudrajeet Pal

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引用次数: 9

Abstract

Abstract This article provides a comprehensive overview of the digital transformation of the fashion industry and describes the opportunities and influences on supply chains, business models, and sustainability-oriented innovations that it offers. Desk research was performed to review emerging cases of companies that engage actively in using 3-dimensional virtual and digital (3DVD) technologies, such as 3D modeling, virtual and augmented reality (VR and AR), 2- and 3-dimensional (2D/3D) scanning, and digital twinning (DT). The analysis shows how the adoption of digital technologies provides opportunities to dematerialize the traditional fashion supply-chain model of garment production and distribution and maps the innovative shifts occurring in the fashion industry’s processes, products, and services. The adoption of 3DVD technologies by fashion companies unleashes new opportunities with respect to innovation in products/services and optimization of operational processes to streamline activities, shorten the lead time for designing, prototyping, manufacturing, marketing and retailing, and reorganizing the working phases. These capabilities also drive multicentred business-model innovations and thus affect value creation and delivery and capture changes. In addition, the analysis shows that digital transformation affects the four dimensions of sustainability that are interconnected intrinsically across supply-chain processes. Cultural sustainability is paramount, as fashion is a complex cultural system that is able to create products/services that influence the environment, economy, and society. In particular, 3DVD technologies promote cultural transformation of design processes to achieve a remix of skills and open knowledge, a behavioral shift from the consumer perspective in terms of diversity and self-expression, and a change in the organizational culture of companies that drive the digital transformation.

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探讨时尚产业数字化转型的本质:供应链、商业模式和可持续创新的机遇

本文全面概述了时尚产业的数字化转型，并描述了数字化转型对供应链、商业模式和可持续发展创新的机遇和影响。研究人员对积极使用三维虚拟和数字(3DVD)技术的公司进行了调查，这些技术包括3D建模、虚拟和增强现实(VR和AR)、二维和三维(2D/3D)扫描以及数字孪生(DT)。该分析显示了数字技术的采用如何为传统的服装生产和分销供应链模式的非物质化提供了机会，并描绘了时尚行业流程、产品和服务中发生的创新转变。时尚公司采用3DVD技术，为产品/服务创新和优化运营流程带来了新的机遇，从而简化活动，缩短设计、原型制作、制造、营销和零售的交货时间，并重组工作阶段。这些功能还推动多中心业务模型创新，从而影响价值创造、交付和获取变更。此外，分析表明，数字化转型影响可持续性的四个维度，这些维度在供应链流程中内在地相互关联。文化的可持续性是至关重要的，因为时尚是一个复杂的文化系统，能够创造影响环境、经济和社会的产品/服务。特别是，3DVD技术促进了设计过程的文化转型，实现了技能和开放知识的混合，从消费者的角度来看，在多样性和自我表达方面的行为转变，以及推动数字化转型的公司组织文化的变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sustainability: Science, Practice, and Policy Social Sciences-Geography, Planning and Development

CiteScore

12.00

自引率

0.00%

发文量

审稿时长

27 weeks

期刊介绍： Sustainability: Science, Practice and Policy is a refereed, open-access journal which recognizes that climate change and other socio-environmental challenges require significant transformation of existing systems of consumption and production. Complex and diverse arrays of societal factors and institutions will in coming decades need to reconfigure agro-food systems, implement renewable energy sources, and reinvent housing, modes of mobility, and lifestyles for the current century and beyond. These innovations will need to be formulated in ways that enhance global equity, reduce unequal access to resources, and enable all people on the planet to lead flourishing lives within biophysical constraints. The journal seeks to advance scientific and political perspectives and to cultivate transdisciplinary discussions involving researchers, policy makers, civic entrepreneurs, and others. The ultimate objective is to encourage the design and deployment of both local experiments and system innovations that contribute to a more sustainable future by empowering individuals and organizations and facilitating processes of social learning.