LAS HISTORIAS DE INSTAGRAM DE MARIANA RODRÍGUEZ: ANÁLISIS DE SU AGENDA Y ROL COMO PRIMERA DAMA

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-01-15 DOI:10.33732/ixc/13/01lashis

Edrei Álvarez-Monsiváis

引用次数: 0

Abstract

Mariana Rodríguez (@marianardzcantu) is a businesswoman and influencer with more than 2 million followers on Instagram. Since October 2021, she is the head of the Amar a Nuevo León office, a position she obtained for being the first lady of that Mexican state. The aim of this research was to identify what role Rodríguez played as first lady during her first 100 days in office. To do so, a sample of N=1816 Instagram stories posted on her (n=990) and her husband, Governor Samuel García's (n=826) were analysed by considering Rodríguez's actions, the people who accompanied her and the agenda of topics discussed. The results indicate that the first lady continued her work as an influencer by publishing her private life and promoting different brands. Likewise, a populist personalization was detected since her stories reflect her closeness to the mass of citizens. It was concluded that Rodríguez presented herself as a multifaceted first lady, that is, one who appears in both traditional and non-traditional roles and from a privileged position that does not question elitist frameworks.

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玛丽安娜rodriguez的INSTAGRAM故事:分析她作为第一夫人的议程和角色

Mariana Rodríguez (@marianardzcantu)是一名女商人和影响者，在Instagram上拥有超过200万粉丝。自2021年10月以来，她一直是Amar a Nuevo León办公室的负责人，这是她作为墨西哥第一夫人获得的职位。这项研究的目的是确定Rodríguez在她执政的前100天里作为第一夫人扮演了什么角色。为了做到这一点，通过考虑Rodríguez的行为、陪伴她的人以及讨论的主题议程，对她(N= 990)和她丈夫Samuel州长García (N= 826)发布的N=1816个Instagram故事样本进行了分析。结果表明，第一夫人通过发布自己的私生活和推广不同的品牌，继续发挥影响者的作用。同样，她的故事反映了她与广大市民的亲密关系，因此人们发现了一种民粹主义的个人化。结论是，Rodríguez将自己呈现为一个多面第一夫人，也就是说，她既扮演传统角色，也扮演非传统角色，并且处于特权地位，不质疑精英主义框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.