The effects of media slant on public perception of an organization in crisis

IF 1.8 3区心理学 Q3 PSYCHOLOGY, SOCIAL

Social Influence Pub Date : 2018-02-21 DOI:10.1080/15534510.2018.1442741

T. Holbrook, Jennifer L. Kisamore

引用次数: 2

Abstract

Abstract This study investigates the effects of mainstream media coverage on public perception of an organizational program in crisis. A survey was administered via Qualtrics using a web-based network sampling approach. The survey contained two mainstream media clips, one slanted negatively and the other slanted positively regarding an incident within the organizational program. Participants viewed both clips and answered questions regarding their perceptions of the program immediately after viewing each clip. Order of clip presentation was counterbalanced. Results of a mixed-model ANOVA revealed main effects for both media slant and presentation order on perceptions of the program; no statistically significant interaction was found between presentation order and media slant. Recommendations for practice, limitations and directions for future research are provided.

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媒体倾向对处于危机中的组织的公众认知的影响

摘要本研究探讨了主流媒体报道对危机中组织项目公众认知的影响。通过Qualtrics使用基于网络的网络抽样方法进行调查。该调查包含两个主流媒体剪辑，一个是消极的，另一个是积极的，关于组织计划内的事件。参与者观看了这两个片段，并在观看完每个片段后立即回答有关他们对节目的看法的问题。剪辑呈现的顺序是平衡的。混合模型方差分析的结果揭示了媒体倾斜和呈现顺序对节目感知的主要影响;在呈现顺序和媒介倾向性之间没有发现统计学上显著的交互作用。提出了实践建议、局限性和未来研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Influence PSYCHOLOGY, SOCIAL-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.