A Market Segmentation Assessment Weighted Scoring for Using WSM Method An Study for Different Market

Abstract

Market segmentation evaluation and selection is one of the important marketing issues for all companies. This study is for selecting the market segment and can be used as a model for future studies. Segmentation change factors are common in five main areas: a segmentation factor, Competitive, Financial and economic factors, Technological and socio-political factors are taken as evaluation parameters. WSM methodology for market segmentation evaluation and selection. This article will summarize presents a new approach. In MCDM methods, WSM alone cannot be used for multidimensional problems. Multidimensional means all dimensions have different units. Besides using WSM, There are other methods that can solve a one-dimensional problem. However, they were originally developed with the aim of solving multidimensional problems, and it is for solving one-dimensional problems a special method makes the WSM method. Finally result manufacturing process technology required is in 1st rank and contribution margins are last rank.