Implementation of information and communication technologies as assumption for successful development of rural tourism in the Republic of Serbia

IF 0.2 0 ART
M. Vuković, Z. Popovic
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Abstract

The rapid development of information and communication technologies (ICTs) has a wide application in numerous activities today. It is necessary to look at the possibilities of implementation and impact of ICT on development of rural tourism. Bearing in mind that rural tourism in Serbia is in the initial stages of development, it is expected that the implementation of ICT could contribute to the increase in tourism, reducing the costs of promotion and business, strengthening the competitiveness of rural tourist destinations, etc. The paper examines the character and dynamics of the current development of rural tourism in Serbia and Europe. Previous experiences in the application of ICT in tourism have been analyzed. Examination of the impact of ICT on the competitiveness of Serbia as a tourist destination by correlation analysis has been carried out. The necessity of forming a unique database of accommodation facilities of rural tourism and the importance of linking them to some of the global distribution systems (GDS) have been pointed out. It is expected that the application of ICT in rural tourist business will increase farmers? turnover and their income. Furthermore, it can contribute to better promotion of rural tourist destinations and enable better monitoring of the character, dynamics and intensity of development of rural tourism. Given the positive impact of ICT on the business results, it is expected that the competitiveness of Serbia as a tourist destination will increase.
实施信息和通信技术是塞尔维亚共和国乡村旅游成功发展的前提
信息通信技术(ict)的迅速发展在当今的许多活动中得到了广泛的应用。有必要研究实施信息和通信技术对乡村旅游发展的可能性和影响。考虑到塞尔维亚的乡村旅游正处于发展的初级阶段,预计信息和通信技术的实施将有助于增加旅游业,降低推广和商业成本,加强乡村旅游目的地的竞争力等。本文考察了塞尔维亚和欧洲目前乡村旅游发展的特点和动态。分析了以往在旅游领域应用信息通信技术的经验。通过相关分析对信息通信技术对塞尔维亚作为旅游目的地的竞争力的影响进行了检验。指出了建立独特的乡村旅游住宿设施数据库的必要性,以及将其与一些全球分销系统(GDS)联系起来的重要性。预计ICT在乡村旅游业务中的应用将增加农民?营业额和收入。此外,它还有助于更好地推广乡村旅游目的地,更好地监测乡村旅游发展的特征、动态和强度。鉴于信息和通信技术对业务结果的积极影响,预计塞尔维亚作为旅游目的地的竞争力将会提高。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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