Re-Engineering Charter Life: Transforming a Long Term Assurer in South Africa

Abstract

Despite the high failure rate among those who attempt to re-engineer or transform their businesses there are still a number of successes. This case study, which examines how a long time assurer in South Africa totally transformed its business, and in so doing improved their performance more than 10-fold, deals with the issues of changing marketing strategy, organizational structure, as well as establishing a learning organization and taking fuller advantage of outsourcing opportunities. The case study reports on a project which has now been operating for some 4 years and which has delivered some very substantial improvements in the performance of the organization.