Who's the boss?

Abstract

From 'Trust me, I'm a doctor' to 'The patient will see you now, doctor'. How the world of health care has changed. The notion that a patient would automatically trust a doctor, even that nice Dr Findlay from the 1960s TV series, now seems anachronistic. The second statement, from a BUPA advert, suggests that private health care views patients progressively, as active consumers, in comparison with the paternalistic NHS.