Preliminary Research of Digital Home Development

Abstract

In recent years, a kind of wireless communication and track technology called the radio frequency identification had been flying below the industrial innovation radar. With the application of radio frequency identification, the digital home system has been developed in many countries. However, there is little research about the business strategic planning of digital home system. This study wants to address an exploratory research of digital home development applying SWOT analysis and related theories. Several foreign cases from the internet are collected and compared. The marketing-mix strategy of digital home development is proposed and discussed. In the end the author provides the implications and conclusion to this research, followed by some future research directions.