The Paradigmatic Evolution of U.S. Television and the Emergence of Internet-Distributed Television

Abstract

espanolLas industrias de television de todo el mundo han resistido al profundo cambio que las tecnologias avanzadas y los servicios desarrollados que facilitan la distribucion de television por Internet suponen como competencia de la distribucion de television abierta y por cable. Este articulo, partiendo del contexto de los Estados Unidos, explora la aparicion de la television distribuida por internet como un mecanismo que habilita y ofrece la distribucion no lineal. Evalua la organizacion inicial de la television distribuida por internet a traves del analisis de portales y explora las similitudes y diferencias entre estos portales y las redes y canales, poniendo el foco en la conceptualizacion de las practicas y estrategias de negocio emergentes. EnglishTelevision industries around the world have weathered profound change as technologies advanced and services developed to allow internet-distributed television to compete alongside broadcast and cable-distributed television. This article, drawn from the context of the U.S., explores the emergence of internet-distributed television as a mechanism that provides the affordance of nonlinear distribution. It assesses the preliminary organization of internet-distributed television by portals and explores the similarities and differences between portals and networks/channels with an eye toward conceptualizing emerging business practices and strategies.