A SWOT Analysis of the China Dairy Industry

Abstract

The combination of rising consumer incomes, simulative government subsidies and fading memories of post2008 dairy food safety scandals had put the industry on the path to solid recovery. Following a decade of booming growth, China's dairy industry once more faces a period of flat prospects. In this paper, the China dairy industry has been investigated and its strength, weakness, opportunities and threats has been discussed. And a few conclusions have been arrived at.