�Gammelt nytt� om milit�raktivisme og fredsaktivisme i nye kl�r

Abstract

English “Old news” on military activism and peace activism in new clothes How Norway communicates its military activism and peace activism was actu-alized in the campaign for a seat on the Security Council. Activism is here understood as the nation’s willingness to take initiatives despite the costs. In Friis’ comment on our article, he questions the value of our contribution, as he categorises our analysis of Norway’s public relations focus on “softer values” over its military activism, as “old news”. However, Norway in the campaign emphasized both military activism and peace activism, but in different ways and and different forums. We thus claim that this – as a minimum – is inter-esting old news in new clothes. By using the nation branding framework in the context of a tightly contested political contest, we find that Norway sought to present itself as an actor that was willing to make significant contributions to security, whilst stressing simultaneously that Norway was a non-military actor.