OUTDOOR TOURISM DEVELOPMENT CONCEPT AS A GENERATOR OF DESTINATION COMPETITIVENESS

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.2.15

V. Zubović

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Abstract

The analysis of the current situation and the possibility of development of outdoor tourism on the island of Krk with the aim of developing a tourist destination based on small and medium enterprises through the model of development concept is the main objective of the research. The purpose of this dissertation is to research the development of a tourist destination, small and medium enterprises, following the creation of a successful model that ensures the competitive advantage of the destination in accordance with the new market demands and new trends in tourism with the aim of differentiating the tourist product. Since the island of Krk has all the natural conditions for the development of outdoor tourism, it is necessary to implement a model of the concept of outdoor tourism development at all levels of destination management and all stakeholders involved in the creation of a tourist product. For the implementation of the innovation, the existing system of destination management, the definition of objectives and operational strategies is challenged. The primary importance of defining the model of the concept of development is based on information and knowledge management in the future. In accordance with the theme and purpose of the research, the aim of the research is to conduct a situation analysis and determine the possibilities of outdoor tourism development in the sphere of entrepreneurship on the island of Krk, set goals and proposals for innovative operational strategies and ways of managing development at all levels and innovate the tourism product by creating a model of the concept of outdoor tourism development. The model of the concept of development, the goal of this research, connects to the goals and innovation of the operational strategies as a set of dynamic activities that must be used to transform the tourist destination as a carrier of change, to be ready to achieve competitiveness in a dynamic tourism market in the function of development of small and medium enterprises.

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户外旅游发展理念作为目的地竞争力的发生器

分析克尔克岛户外旅游的现状和发展的可能性，通过发展理念的模型，开发一个以中小企业为基础的旅游目的地是本研究的主要目的。本文的目的是研究旅游目的地中小企业的发展，根据新的市场需求和旅游的新趋势，以旅游产品的差异化为目的，创造一个成功的模式，确保目的地的竞争优势。由于克尔克岛拥有发展户外旅游的所有自然条件，因此有必要在目的地管理的各个层面和参与旅游产品创造的所有利益相关者中实施户外旅游发展理念的模型。对于创新的实施，现有的目的地管理系统、目标的定义和运营策略受到了挑战。确定发展概念模式的首要重要性是基于未来的信息和知识管理。根据研究的主题和目的，研究的目的是进行情况分析，确定克尔克岛创业领域户外旅游发展的可能性，制定创新经营战略和各级管理发展方式的目标和建议，并通过创建户外旅游发展概念的模型来创新旅游产品。发展理念的模型，本研究的目标，将经营战略的目标和创新联系起来，作为一套动态活动，必须用于将旅游目的地转变为变革的载体，以准备在动态旅游市场中实现竞争力的中小企业的发展功能。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.