Procedimiento metodológico de diseño de productos turísticos para facilitar nuevos emprendimientos

Abstract

The objective of the present paper is to put to the attention of the interested a methodological proposal for the design of touristic products, on which can be generated alternatives of the new start-up and its destiny context. It integrates marketing approach, not only from the philosophical point of view but also from the management perspective, the support of the value and the product concept in the tourist destiny as an integrated offer, in which the attractiveness of the existing resource in the physical space that is built in the basic product and the peripheral services are the activities supporting lodging and restoration and the remainder of the activities are those that impelled by the creative thought that can be constituted in the main components that contribute to value this offer.