A construção discursiva do gosto de classe na telenovela: enunciação e midiatização do consumo de semijoias em Império

Q4 Social Sciences

Comunicacao Midia e Consumo Pub Date : 2016-12-20 DOI:10.18568/CMC.V13I38.1095

Maria Cristina Palma Mungioli, Rosana Mauro

引用次数: 0

Abstract

Based on the concept of mediatization (COULDRY; HEPP, 2013), this article discusses aspects of the production of meaning of class taste through discourse analysis of the soap opera Imperio (Empire) (Globo, 2014). The study, based on the enunciation of a “class ring,” shows an opposition between luxury taste and popular taste as a class difference, and the production of meaning of consumption of tangible and intangible products by popular classes. The discussion was based on studies by Bakhtin and Volochinov (2002), Bourdieu (1983, 2008), Fiorin (1997, 2005), Maingueneau (2008), Landowski (1997) and Lipovetsky (2009).

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肥皂剧中阶级品味的话语建构:帝国半珠宝消费的表达与媒介化

基于媒介化的概念(COULDRY;HEPP, 2013)，本文通过对肥皂剧Imperio(帝国)的话语分析，讨论了阶级品味意义产生的各个方面(Globo, 2014)。该研究以“阶级环”的发音为基础，展示了奢侈品品味与大众品味作为阶级差异的对立，以及大众阶层对有形和无形产品消费意义的生产。讨论基于巴赫金和沃洛奇诺夫(2002)、布尔迪厄(1983、2008)、费奥林(1997、2005)、曼格诺(2008)、兰多夫斯基(1997)和利波韦茨基(2009)的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Comunicacao Midia e Consumo Social Sciences-Communication

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.