Encouraging Innovation in Analog IC Design

Abstract

SUMMARY Recent years have seen a decline in the art of analog IC de-sign even though analog interface and analog signal processing remain just as essential as ever. While there are many contributing factors, four specific pressures which contribute the most to the loss of creativity and innovation within analog practice are examined: process evolution, risk aversion, digitally assisted analog, and corporate culture. Despite the potency of these forces, none are found to be insurmountable obstacles to reinvigorating the industry. A more creative future is within our reach.