Volunteers Motivations in Brazillian´s Mega Sporting Events: Similar or Different?

Abstract

Identifying volunteer motivation is fundamental to the management of this segment in sporting events. Therefore, this present article aimed to identify if there are differences among volunteer motivation between two mega sporting events held in Brazil. The empiric part of this article had the lócus of Formula 1 Grand Prix held in Interlagos in the city of São Paulo in the year 2018 and the Olympic Games held in Rio de Janeiro in 2016. Data for this research have been collected using a questionnaire based upon the theoretical model of Bang and Chelladurai (2009) and Bang et al. (2009). It used the quantitative research method, encompassing the application of 600 forms to the volunteers involved in the events, with 400 in the Olympics and 200 in the Formula 1. The research showed that motivations are different, depending upon the type of sporting event held in Brazil. The more specific the sporting event, in the case of Formula 1, the more is the affinity shown by the volunteer with the event, contributing, above all in the withholding of these volunteers.