Dynamics of Two-Sided Markets

Q4 Business, Management and Accounting

Review of Marketing Science Pub Date : 2016-01-01 DOI:10.1515/roms-2015-0001

Victoria Rayskin

引用次数: 0

Abstract

Abstract This paper considers a dynamical system, which models a two-sided market. I evaluate the volume of users from each side of the market as a function of time. I formulate and prove theorems describing the long-term behavior and tendency of the market. Even though I consider generic attachment functions, I obtain a concrete result, formulated in terms of properties of attachment functions. This result is followed by examples (defined by the most popular in economics attachment functions), which illustrate behavior of the two-sided markets. I also simulate some two-sided market scenarios, showing how adjustments of attachment functions can influence the users’ dynamics. The dynamical system’s approach to the study of two-sided market problem allows natural generalization to multi-sided market, where one can utilize the same technique and obtain similar results in higher dimensions.

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双边市场的动态

摘要本文考虑了一个动态系统，该系统建立了一个双边市场模型。我将市场两边的用户数量作为时间的函数来评估。我制定并证明描述市场长期行为和趋势的定理。尽管我考虑的是一般的依恋函数，但我得到了一个具体的结果，用依恋函数的性质来表述。这个结果之后是例子(由经济学中最流行的依恋函数定义)，说明了双边市场的行为。我还模拟了一些双边市场场景，展示了依恋功能的调整如何影响用户的动态。动态系统研究双边市场问题的方法可以自然地推广到多边市场，在多边市场中，人们可以利用相同的技术在更高的维度上得到类似的结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Review of Marketing Science Business, Management and Accounting-Marketing

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and one-stop review of important marketing research across the field, past and present. Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer review process, this makes for quick dissemination.