Exploring the impact of COVID-19 on the travel intermediaries in India: mapping trends and strategies

Q3 Business, Management and Accounting
B. B. Nair, S. Sinha, M. Dileep
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引用次数: 0

Abstract

The COVID-19 outbreak has challenged the global tourism sector, and it has posed a significant threat to the existence of tourism business across the globe, especially in emerging economies. This study examines the effect of the COVID-19 pandemic on travel intermediary businesses in India and their strategies to overcome the present predicament. The study draws on the interviews with 15 executives of selected travel intermediary firms located around the country. The findings emphasise the economic downturn, customer retention policies, resilience strategies and current shifts in the industry. The outcomes also identify the recent tendency towards the traditional travel booking/holiday-booking trend towards traditional intermediaries. This research contributes to a better understanding and implementation of business continuity methods in tourist studies, and its results have practical implications for administrators and governments.
探讨2019冠状病毒病对印度旅游中介的影响:绘制趋势和策略
新冠肺炎疫情给全球旅游业带来挑战,对全球旅游业,特别是新兴经济体旅游业的生存构成重大威胁。本研究考察了2019冠状病毒病大流行对印度旅游中介企业的影响,以及他们克服当前困境的策略。该研究通过对全国各地选定的旅游中介公司的15位高管的采访得出结论。调查结果强调了经济低迷、客户保留政策、弹性战略和当前行业的变化。调查结果还表明,传统旅游预订/度假预订的趋势正在向传统中介倾斜。本研究有助于更好地理解和实施旅游研究中的业务连续性方法,其结果对管理者和政府具有实际意义。
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来源期刊
International Journal of Tourism Policy
International Journal of Tourism Policy Business, Management and Accounting-Tourism, Leisure and Hospitality Management
CiteScore
1.50
自引率
0.00%
发文量
22
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