The effects of coupon proneness, price consciousness and sale proneness on consumers' buying intentions towards expiration date-based priced perishable food items: an Indian perspective

Q2 Economics, Econometrics and Finance

International Journal of Green Economics Pub Date : 2019-01-01 DOI:10.1504/ijge.2019.10026260

Santosh Kumar, Mrinalini Pandey

引用次数: 0

Abstract

This research was intended to explore and examine the effects of coupon proneness, price consciousness and sale proneness on consumers' buying intentions towards expiration date-based priced perishable food items in the Indian context. In order to collect data, a mall-intercept survey was conducted using a structured questionnaire. Data were analysed using a two-step structural equation modelling. Outcomes of hypothesis testing reveal that coupon proneness and price consciousness have significant positive associations with sale proneness. In addition, coupon proneness, price consciousness, and sale proneness have significant positive effects on Indian consumers' buying intentions towards the expiration date-based priced perishable food items.

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优惠券倾向、价格意识和销售倾向对消费者对基于到期日定价的易腐食品购买意愿的影响:印度视角

本研究旨在探讨和检验在印度背景下，优惠券倾向、价格意识和销售倾向对消费者对基于有效期定价的易腐食品的购买意愿的影响。为了收集数据，使用结构化问卷进行了商场拦截调查。数据分析采用两步结构方程模型。假设检验结果显示，优惠券倾向、价格意识与销售倾向有显著正相关。此外，优惠券倾向、价格意识和销售倾向对印度消费者对基于有效期定价的易腐食品的购买意愿有显著的正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Green Economics Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： IJGE, a peer-reviewed international journal, proposes and fosters discussion on all aspects of Green Economics. It contributes to international research and practice in Green Economics with the aim of encouraging economic change and the positioning of Green Economics at the centre of the Economics disciplines. Green Economic theories and policies, tools, instruments and metrics are developed with the aim of offering practical and theoretical solutions and proposals to facilitate a change to the current economic models for the benefit of the widest number of people and the planet as a whole. IJGE focuses particularly on resource management, on meeting peoples’ needs and the impact and effects of international trends and how to increase social justice.