Impact of marketing policies and strategies on the advancement of sustainable development goals: a systematic review

IF 1.1 Q4 BUSINESS

International Journal of Business Environment Pub Date : 2023-01-01 DOI:10.1504/ijbe.2023.10056654

María García Feijoo, Almudena Eizaguirre, Marta Marco Gardoqui

引用次数: 0

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营销政策和战略对推进可持续发展目标的影响:系统回顾

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来源期刊

International Journal of Business Environment BUSINESS-

CiteScore

2.00

自引率

23.10%

发文量

期刊介绍： Environmental dynamism is a widely-explored construct in organisation theory/strategic management literature. It has growing importance according to the degree of instability/turbulence of such key operating concerns as market/industry conditions as well as more general technological, economic, social, political forces. An organisation''s ability to adapt to changing environmental circumstances is key to survival. IJBE examines how firms behave under different types of environment and the external influences on businesses. It addresses a wide variety of business decisions/processes/activities within the business environment.