Development and validation of the green customer citizenship behaviour measurement

Q3 Business, Management and Accounting

International Journal of Environment, Workplace and Employment Pub Date : 2019-01-01 DOI:10.1504/ijewe.2019.10029232

Jihad Mohammad, Farzana Quoquab, Hassan Alsaggaf, Fauzia Ahmad

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引用次数: 2

Abstract

This study developed and validated the green customer citizenship behaviour (GCCB) measurement to measure consumers' ecological concerns and their willingness to adopt and support green customer behaviour. The measurement was designed and developed through a four-stage process. An exploratory factor analysis was conducted on the pilot data to extract a factor structure of the construct, and a confirmatory factor analysis was then used to confirm and validate the measurement. The data revealed that the measurement is comprised of two dimensions: activist behaviour and non-activist behaviour, with each dimension comprised of two components. The components of activist behaviour are green advocacy and green altruism, whereas the components of non-activist behaviour are green affiliation and green advisory. The GCCB measurement exhibits internal consistency reliability, construct validity, and nomological validity. Moreover, the measurement explains how customers nurture their behaviour which is essentially voluntary and pro-social towards the welfare of the environment.

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绿色客户公民行为测量的开发和验证

本研究开发并验证了绿色消费者公民行为(GCCB)测量，以衡量消费者的生态关注以及他们采用和支持绿色消费者行为的意愿。该测量方法的设计和开发过程分为四个阶段。对试点数据进行探索性因子分析，提取构建的因子结构，然后进行验证性因子分析，对测量结果进行确认和验证。数据显示，测量由两个维度组成:积极行为和非积极行为，每个维度由两个组成部分。积极行为的构成要素是绿色倡导和绿色利他主义，而非积极行为的构成要素是绿色归属和绿色咨询。GCCB测量具有内部一致性、信度、结构效度和法效度。此外，该测量解释了客户如何培养他们的行为，这些行为本质上是自愿的，亲社会的环境福利。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Environment, Workplace and Employment Business, Management and Accounting-Organizational Behavior and Human Resource Management

CiteScore

0.30

自引率

0.00%

发文量

期刊介绍： IJEWM is a refereed reference and authoritative source of information in the field of environmental and waste management Together with its sister publications IJEP, IJETM and IJGEnvI, it provides a comprehensive coverage of environmental issues. It covers both engineering/technical and management solutions.