Application of Linear Probability Model Analysis of the Determinative Factors in Consumers' Choice of Air Conditioning Products

Abstract

This trend does not only leave an enterprise no other choices but to adjust its very own constitutions (such as the transformation of its interior procedures, reduce its own operating costs, and innovate a new product), but also renew its selling strategy in order to raise its market share. For example, due to the rapid revolution of technology, the consuming culture has also undergone a lot of changes. Because the consumers are easily influenced by mass media and commercial advertisements, a totally different consuming culture might have been formed. Owing to this fact, consumers might have lowered their loyalties to a brand so that an entrepreneur must apply the following strategies to regain his winsome advantages over his competitors.