Goal-directed emotions nudge R&D investment decisions

Q3 Decision Sciences

International Journal of Management and Decision Making Pub Date : 2021-01-01 DOI:10.1504/ijmdm.2021.10034491

J. Kim, H. Ryu

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引用次数: 1

Abstract

R&D investment is a risk-taking decision for innovations. However, a trade-off relationship exists between short-term profit and R&D expenditure (present vs. future), because of the uncertainty involved. Choosing to invest in R&D is thus seen as a risk-taking propensity of the decision-makers, and how to perceive the risk is susceptible of their cognitive system. This study included three empirical studies involving R&D investment situations. It looked at how goal-directed emotion worked for the decision-maker's risk-taking propensity, and how this motivated to construct her/his goal-directed efforts in R&D investment. Study 1 showed that the affect heuristic confirmed the decision-maker's risk-taking propensity, and the electrodermal activity (EDA) measure in Study 2 revealed that the affect heuristic contributed to the goal-directed emotion. The last experiment (Study 3) revealed how one's risk-taking propensity, motivated by the decision-maker's goal-directed emotion, modulated the goal-directed efforts. Finally, the implications and suggestions for the decision-makers with regard to the R&D investment were discussed.

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目标导向情绪推动研发投资决策

研发投资是一种创新的冒险决策。然而，由于所涉及的不确定性，短期利润与研发支出(现在与未来)之间存在权衡关系。因此，研究与开发投资的选择被视为决策者的一种冒险倾向，而如何感知风险受其认知系统的影响。本研究包括三个涉及研发投资情况的实证研究。它研究了目标导向情绪如何影响决策者的冒险倾向，以及这如何激励他/她在研发投资中构建目标导向的努力。研究1表明，情感启发式证实了决策者的冒险倾向，研究2的皮肤电活动(EDA)测量表明，情感启发式对目标导向情绪有促进作用。最后一个实验(研究3)揭示了一个人的冒险倾向是如何在决策者的目标导向情绪的激励下调节目标导向努力的。最后，讨论了研究结果对企业R&D投资的启示和建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Management and Decision Making Decision Sciences-Decision Sciences (all)

CiteScore

2.20

自引率

0.00%

发文量

期刊介绍： The general themes of the IJMDM seek to develop our understanding of organisational decision making and the technology used to support the decision process. A particular purpose is to consider management processes in international and cross-cultural contexts and to secure international inputs and comparisons. The IJMDM aims to provide a new venue for high quality papers focusing on the analytical and empirical study of management processes in private and public sector organisations - including cases and action research.