It is not what you do, it is how you do it: exploring the techniques UK hospices use on Facebook to create online engagement

IF 0.8 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY

Voluntary Sector Review Pub Date : 2022-01-01 DOI:10.1332/204080521x16420915761042

L. Todd

引用次数: 0

Abstract

Facebook has become an essential tool for hospices in their engagement with their communities online, and during the COVID-19 pandemic it became a lifeline to many hospices as a way to continue communicating with supporters. Yet, there is a severe lack of academic research into how hospices can use the tool to successfully generate engagement. This piece of research aims to fill this gap and create practical recommendations by comparing Facebook posts curated by hospices of different sizes who use the same technique with different levels of interaction. This highlights that the focus of research needs to move away from what content charities are creating and look at how they are creating it.

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重点不在于你做什么，而在于你如何做:探索英国临终关怀医院在Facebook上使用的技术，以创造在线参与度

Facebook已成为临终关怀医院与在线社区互动的重要工具，在2019冠状病毒病大流行期间，Facebook成为许多临终关怀医院与支持者继续沟通的生命线。然而，关于临终关怀如何使用这个工具来成功地产生参与的学术研究严重缺乏。这项研究旨在填补这一空白，并通过比较不同规模的临终关怀医院在Facebook上发布的帖子，这些临终关怀医院使用相同的技术，但互动程度不同，从而提出实用的建议。这突出表明，研究的重点需要从慈善机构正在创建什么内容转移到他们如何创建内容上。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Voluntary Sector Review SOCIAL SCIENCES, INTERDISCIPLINARY-

CiteScore

2.00

自引率

40.00%

发文量

期刊介绍： The journal covers the full range of issues relevant to voluntary sector studies, including: definitional and theoretical debates; management and organisational development; financial and human resources; philanthropy; volunteering and employment; regulation and charity law; service delivery; civic engagement; industry and sub-sector dimensions; relations with other sectors; social enterprise; evaluation and impact. Voluntary Sector Review covers voluntary sector studies from a variety of disciplines, including sociology, social policy, politics, psychology, economics, business studies, social anthropology, philosophy and ethics. The journal includes work from the UK and Europe, and beyond, where cross-national comparisons are illuminating. With dedicated expert policy and practice sections, Voluntary Sector Review also provides an essential forum for the exchange of ideas and new thinking.