Sustainable Social Enterprise Built by Empowering Women Artisans: A Case of Gramshree, India

IF 0.1 Q4 MANAGEMENT

Asian Journal of Management Cases Pub Date : 2023-07-22 DOI:10.1177/09728201231180764

S. Purohit, Seema Gupta

引用次数: 0

Abstract

This case presents the hybrid business model of a social venture Gramshree. It provides a detailed description of the dilemma faced by the board of trustees regarding the selection of marketing channels for Gramshree to bring sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a steady income for them so that they could become a catalyst for sustainable economic development and social change. However, with growing competition and difficulties in selling, generating market demand was a key challenge for Gramshree. This case illustrates the strategies for the development and value creation of a hybrid social business model. It also describes the challenges faced by social organizations. The case provides an opportunity to evaluate the current situation and proposes a solution for the sustainability of the organization.

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通过赋予女性工匠权力建立可持续的社会企业:以印度格兰什里为例

本案例展示了社会企业Gramshree的混合商业模式。它提供了董事会所面临的关于选择营销渠道的困境的详细描述，以使Gramshree的业务可持续发展。Gramshree旨在通过确保女性工匠的稳定收入来增强她们的权能，使她们能够成为可持续经济发展和社会变革的催化剂。然而，随着竞争加剧和销售困难，创造市场需求是Gramshree面临的一个关键挑战。这个案例说明了混合型社会商业模式的发展和价值创造策略。它还描述了社会组织面临的挑战。该案例提供了一个评估当前情况的机会，并为组织的可持续性提出了解决方案。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Management Cases MANAGEMENT-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.