Preface. Leading in health care organizations: improving safety, satisfaction and financial performance.

Abstract

“What Sethna et al. have captured in this rich and explorative research is a new and emerging trend... The research challenges the old school thinking of a classic MBA led business plan and execution... it shows how real-time decision making, and market opportunities are created and maximized using tools like social media and smart creative people. This is a must read for people thinking about how to reinvigorate their market approach or succeed in an extraordinarily dynamic market place.”