A quantitative evaluation of the company environment for the formation of its effective expansion strategy

Abstract

The successful development of a company's expansion strategy, which determines the best corporate performance, is mainly affected by its environment which is defined by multidimensional assessment criteria acting in different directions. The incorporation of all such criteria into one generalizing and complex dimension is enabled by multi-criteria assessment methods. The article focuses on theoretical justification for the application of multi-criteria evaluation methods and their practical application in identifying the actual and forecast environmental situation of the company, and provides a solution for the formation of an effective expansion strategy using the complex evaluation results of the company environment. Through the examination of a specific company by employing the possibilities of the proposed analytical solution the expansion strategy is formed for an effective development.