University and industry cooperation from the perspective of hotel managers: The case of Türkiye

IF 4.8 2区 教育学 Q1 EDUCATION & EDUCATIONAL RESEARCH
İsa Yayla , Ozan Çatir
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引用次数: 1

Abstract

The aim of the study is to examine the attitudes of hotel managers towards cooperation with tourism academy and to determine the status of cooperation between hotel businesses and tourism academy. Data were obtained from the general managers of eighteen five-star hotels from seven regions of Türkiye by qualitative analysis method. The study found that R&D collaboration is insufficient. However, it was stated that universities assist with digital marketing and promotion. Furthermore, it has been determined that the majority of collaboration between the university and the industry is in the fields of internship and practical training.

酒店管理者视角下的大学与产业合作——以土耳其为例
本研究的目的是检验酒店管理者对与旅游学院合作的态度,并确定酒店企业与旅游学院之间的合作状况。数据是通过定性分析方法从土耳其七个地区的十八家五星级酒店的总经理那里获得的。研究发现R&;D合作不足。然而,有人指出,大学协助进行数字营销和推广。此外,已经确定,大学和行业之间的大部分合作都在实习和实践培训领域。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.10
自引率
10.80%
发文量
41
审稿时长
42 days
期刊介绍: The Journal of Hospitality, Leisure, Sport and Tourism Education (JoHLSTE) is the leading international, peer-reviewed educational journal for this subject grouping. Its aims are to: a) Promote, enhance and disseminate research, good practice and innovation in all aspects of higher education in Hospitality, Leisure, Sport and Tourism and Events to its prime audience including teachers, researchers, employers, and policy makers. b) Encourage greater understanding, links and collaboration across its constituent fields. JoHLSTE is designed to have maximum impact through it being available on-line, fully archived and peer-reviewed. JoHLSTE is divided into seven sections: Editorial; Academic Papers; Practice Papers, Perspectives, Comments and Rejoinders, Research Notes and Reports and Education Resource Reviews.
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