What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population

IF 1.1 3区社会学 Q2 ANTHROPOLOGY

Field Methods Pub Date : 2022-10-25 DOI:10.1177/1525822X221132940

Barbara Felderer, J. Herzing

引用次数: 0

Abstract

Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, we study which recruitment survey mode strategy performs best in recruiting less IT-literate persons for an online panel. The sampled individuals received postal invitations to conduct the recruitment survey in a self-completion mode. We experimentally vary four recruitment survey mode strategies: one online mode strategy, two sequential mixed-mode strategies, and one concurrent mode strategy. We find the recruitment survey mode strategies to have a major effect on the sample composition of the recruitment survey, but the differences between the strategies vanish once respondents are asked to proceed with the panel online.

查看原文本刊更多论文

IT Literate降低了多少？不同邮政招聘策略与普通人群在线小组的比较

尽管没有能力参加在线调查的个人比例不断下降，但许多调查都面临着缺乏信息技术知识的人的代表性。使用来自基于概率的在线小组的实验数据，我们研究了哪种招聘调查模式策略在为在线小组招聘不太懂IT的人方面表现最好。被抽样的个人收到了以自我完成模式进行招聘调查的邮寄邀请。我们通过实验改变了四种招聘调查模式策略：一种在线模式策略、两种顺序混合模式策略和一种并发模式策略。我们发现，招聘调查模式策略对招聘调查的样本构成有重大影响，但一旦受访者被要求在线进行小组讨论，策略之间的差异就会消失。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Field Methods Multiple-

CiteScore

2.70

自引率

5.90%

发文量

期刊介绍： Field Methods (formerly Cultural Anthropology Methods) is devoted to articles about the methods used by field wzorkers in the social and behavioral sciences and humanities for the collection, management, and analysis data about human thought and/or human behavior in the natural world. Articles should focus on innovations and issues in the methods used, rather than on the reporting of research or theoretical/epistemological questions about research. High-quality articles using qualitative and quantitative methods-- from scientific or interpretative traditions-- dealing with data collection and analysis in applied and scholarly research from writers in the social sciences, humanities, and related professions are all welcome in the pages of the journal.