Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images

IF 0.9 Q3 POLITICAL SCIENCE

Partecipazione e Conflitto Pub Date : 2020-07-17 DOI:10.1285/I20356609V13I2P1085

Stefania Leone, M. Mura

{"title":"Institutional Flows of Communication for Young People on Instagram and the Use of Visual Images","authors":"Stefania Leone, M. Mura","doi":"10.1285/I20356609V13I2P1085","DOIUrl":null,"url":null,"abstract":"Public communication in digital space is entering a phase of profound change due to the redefinition of the forms of production, dissemination and use of content in institutional networks. This article contributes to research carried out on public communication news flows of SNSs, presenting an analysis focusing on the visual content posted on institutional information channels dedicated to young people and managed by youth policy actors. The content of photos was analyzed in relation to 6 categories of public communication topics, 3 categories of communication aims, 6 categories of visual elements and 10 thematic areas. The empirical basis consists of 702 images taken from 15 accounts of Italian and European youth policy Instagram channels. The results show the main features of institutional flows on Instagram and a comparison with what has emerged from previous research projects relating to Facebook and Twitter. The findings focus on institutional topics and promotional aims and on the weaknesses of the flow of images in terms of social and political issues, engagement, public-service information, semantic autonomy and emotional impact. The limits that emerge from the research identify certain critical questions which indicate a need for further investigation with respect to relationships occurring between public news flows, young people, information requirements and social networks in the public sphere.","PeriodicalId":45168,"journal":{"name":"Partecipazione e Conflitto","volume":"13 1","pages":"1085-1109"},"PeriodicalIF":0.9000,"publicationDate":"2020-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1285/I20356609V13I2P1085","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Partecipazione e Conflitto","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1285/I20356609V13I2P1085","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}

引用次数: 2

Abstract

Public communication in digital space is entering a phase of profound change due to the redefinition of the forms of production, dissemination and use of content in institutional networks. This article contributes to research carried out on public communication news flows of SNSs, presenting an analysis focusing on the visual content posted on institutional information channels dedicated to young people and managed by youth policy actors. The content of photos was analyzed in relation to 6 categories of public communication topics, 3 categories of communication aims, 6 categories of visual elements and 10 thematic areas. The empirical basis consists of 702 images taken from 15 accounts of Italian and European youth policy Instagram channels. The results show the main features of institutional flows on Instagram and a comparison with what has emerged from previous research projects relating to Facebook and Twitter. The findings focus on institutional topics and promotional aims and on the weaknesses of the flow of images in terms of social and political issues, engagement, public-service information, semantic autonomy and emotional impact. The limits that emerge from the research identify certain critical questions which indicate a need for further investigation with respect to relationships occurring between public news flows, young people, information requirements and social networks in the public sphere.

查看原文本刊更多论文

Instagram上年轻人交流的制度流动和视觉图像的使用

由于机构网络中内容的生产、传播和使用形式的重新定义，数字空间中的公共传播正进入一个深刻变化的阶段。本文有助于对社交网络的公共传播新闻流进行研究，重点分析了由青年政策行为者管理的、专门针对青年人的机构信息渠道上发布的视觉内容。从6类公共传播主题、3类传播目的、6类视觉元素和10个主题领域对照片内容进行了分析。实证基础包括702张图片，这些图片来自意大利和欧洲青年政策Instagram频道的15个账户。研究结果显示了Instagram上机构流动的主要特征，并与之前与Facebook和Twitter相关的研究项目进行了比较。研究结果侧重于机构主题和宣传目标，以及图像在社会和政治问题、参与度、公共服务信息、语义自主性和情感影响方面的弱点。研究得出的局限性确定了一些关键问题，这些问题表明需要对公共新闻流、年轻人、信息需求和公共领域社交网络之间的关系进行进一步调查。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Partecipazione e Conflitto POLITICAL SCIENCE-

CiteScore

2.00

自引率

12.50%

发文量

审稿时长

6 weeks

期刊介绍： PArtecipazione e COnflitto [PArticipation and COnflict] is an International Journal based in Italy specialized in social and political studies. PACO houses research and studies on the transformations of politics and its key players (political parties, interest groups, social movements, associations, unions, etc.), focusing in particular on the dynamics of participation both by individuals acting in conventional ways, and by those who prefer protest-oriented repertoires of action. Special attention is also paid to the dynamics of transformation of contemporary political systems, with an eye fixed on the processes of democratization besides on the spaces opening to the new forms of governance both at local and sub-national, and supra-national level. All are inscribed in that complex phenomenon represented by the trans-nationalization of social, political and economic processes, without neglecting the nation-state dimension. The journal emphasizes innovative studies and research of high methodological rigor, treasuring of the most recent theoretical and empirical contributions in social and political sciences.