Booth Attractiveness: Scale Development and Model Testing from a Mental Budgeting Perspective

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2022-01-08 DOI:10.1177/10963480211070031

Jingya Wang, Yao-Chin Wang, Lu Zhang, Rachel J. C. Fu

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引用次数: 2

Abstract

Given the importance of booth attractiveness at trade expositions, this study sets out to develop a scale measuring booth attractiveness (Study 1) and to examine its effectiveness in motivating attendees’ purchasing behavior (Study 2). Study 1 includes three steps: (1) item generation through a thorough review of the literature, focus group, and comments from experts, (2) item purification with exploratory factor analysis using 122 samples, and (3) reevaluating items with confirmatory factor analysis using 129 samples. A six-dimensional scale of booth attractiveness was developed in Study 1. Based on the theory of mental budgeting, Study 2 was conducted to examine the effects of booth attractiveness on the mechanism of attendees’ purchasing behavior using 323 samples. Results of Study 2 suggest that booth attractiveness could directly motivate impulse buying or indirectly through mental budgeting. Impulse buying, then, results in post-purchase guilt and anticipated satisfaction. Meanwhile, postpurchase guilt reduces anticipated satisfaction.

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展位吸引力：心理预算视角下的规模开发与模型测试

鉴于展位吸引力在贸易博览会上的重要性，本研究旨在制定一个衡量展位吸引力的量表（研究1），并检验其在激励与会者购买行为方面的有效性（研究2）。研究1包括三个步骤：（1）通过对文献、焦点小组和专家意见的全面审查生成项目；（2）使用122个样本进行探索性因素分析进行项目纯化；（3）使用129个样本进行验证性因素分析重新评估项目。研究1中开发了展位吸引力的六维量表。基于心理预算理论，研究2采用323个样本检验了展位吸引力对与会者购买行为机制的影响。研究2的结果表明，展位吸引力可以直接激励冲动购买，也可以通过心理预算间接激励冲动购买。冲动性购买会导致购买后的内疚感和预期的满足感。同时，购买后的内疚感会降低预期满意度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.