Style Typologies and Competitive Advantage

4区 管理学 Q3 Economics, Econometrics and Finance
Giovanni Formilan
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引用次数: 2

Abstract

The concept of style is gaining momentum in organizational research. Focussing on its implications for strategy, this paper presents a conceptual and methodological framework to make the notion of style operational and applicable to both research and practice. Style is defined here as a combinatorial, socially situated and semiotic device that can be organized into typologies – recurrent combinations of stylistic dimensions exerting a normative and semiotic function within and across contexts. The empirical analysis, situated in the field of electronic music, considers the music genres and the colour dimension of artists' appearance as components of their style. Results show how coherent style typologies normatively dominate the field and how non-conformist but coherent typologies correspond to superior creative performance. Operating as unifying device, style can transform varied and potentially confounding traits into distinctiveness and shed light on competitive market dynamics that cannot be fully explained via other theoretical constructs.
风格类型与竞争优势
风格的概念在组织研究中越来越受到重视。本文重点讨论了风格对战略的影响,提出了一个概念和方法框架,使风格的概念具有可操作性,并适用于研究和实践。风格在这里被定义为一种组合的、社会定位的和符号学的手段,可以被组织成类型学——风格维度的反复组合在上下文中发挥规范和符号学功能。该实证分析位于电子音乐领域,将音乐流派和艺术家外表的色彩维度视为其风格的组成部分。研究结果表明,连贯的风格类型论如何规范地主导该领域,以及不墨守成规但连贯的类型论如何对应于卓越的创作表现。风格作为一种统一的手段,可以将各种可能令人困惑的特征转化为独特性,并揭示无法通过其他理论结构完全解释的竞争市场动态。
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来源期刊
CiteScore
1.00
自引率
0.00%
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期刊介绍: Advances in Strategic Management is dedicated to communicating innovative, new research that advances theory and practice in Strategic Management. The domain of the series encompasses, but is not limited to, corporate and business unit strategy, strategic organization and process, alliances and networks, and competitive dynamics. The series is committed to expanding the scope of Strategic Management theory and analysis and enriching practice by: -Encouraging multitheoretical approaches that span multiple social science disciplines -Welcoming papers using a diversity of innovative research methods -Creating focused volumes that explore in depth promising new research directions, consolidate research streams, and address significant current theoretical and practical problems.
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