FACTORS INFLUENCING THE DEVELOPMENT OF PEKING DUCK FARMING BUSINESS IN AMUNTAI TENGAH SUB-DISTRICT OF HULU SUNGAI UTARA REGENCY, INDONESIA

Abstract

One of the crucial factors contributing to the success of a livestock enterprise is the incorporation or adoption of technology in the management and operational processes. The adoption of technology and social capital are factors that can bring benefits in empowering farmers, thus enhancing livestock business activities. Effective empowerment carried out by the government or relevant stakeholders will motivate farmers to adopt technology and enhance their social capital, thereby achieving optimal livestock business development. This study aims to analyze the influence of technology adoption, social capital, and empowerment of farmers on the development of Peking duck farming business in the Amuntai Tengah sub-district of Hulu Sungai Utara Regency. The research was conducted in the Amuntai Tengah sub-district of North Hulu Sungai Regency, which is one of the areas with the potential for developing Peking duck farming business. However, empowerment activities in the Amuntai Tengah sub-district have not been carried out regularly and consistently, resulting in no impact on livestock business development.