IMPACT OF CONSUMER PREFERENCE ON THE DECISION-MAKING OF PREFABRICATED BUILDING DEVELOPERS

IF 4.3 3区工程技术 Q1 ENGINEERING, CIVIL

Journal of Civil Engineering and Management Pub Date : 2022-02-24 DOI:10.3846/jcem.2022.15777

Yanhu Han, Xiaobo Xu, Yu Zhao, Xiao-Ping Wang, Zeyu Chen, Jia Liu

引用次数: 42

Abstract

Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction.

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消费者偏好对装配式建筑开发商决策的影响

客户对装配式建筑或常规现浇建筑的偏好直接影响建筑开发商战略选择的决策过程。本研究利用霍特林模型，结合博弈论，包括双寡头建筑开发商的市场份额函数、产品价格函数和利润函数，为决策者选择项目开发商提供了一种新的方法。通过对不同的策略组合和收益矩阵的分析，得出了双寡头建筑开发商的策略组合以及收益矩阵策略、市场份额、最优价格和最大利润。讨论了对政府和建筑开发商的管理影响。最后介绍了本文的研究贡献以及今后的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Civil Engineering and Management ENGINEERING, CIVIL-

CiteScore

6.70

自引率

4.70%

发文量

审稿时长

1.7 months

期刊介绍： The Journal of Civil Engineering and Management is a peer-reviewed journal that provides an international forum for the dissemination of the latest original research, achievements and developments. We publish for researchers, designers, users and manufacturers in the different fields of civil engineering and management. The journal publishes original articles that present new information and reviews. Our objective is to provide essential information and new ideas to help improve civil engineering competency, efficiency and productivity in world markets. The Journal of Civil Engineering and Management publishes articles in the following fields: building materials and structures, structural mechanics and physics, geotechnical engineering, road and bridge engineering, urban engineering and economy, constructions technology, economy and management, information technologies in construction, fire protection, thermoinsulation and renovation of buildings, labour safety in construction.