Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2020-04-29 DOI:10.1080/15332861.2020.1756189

T. Sharma, Preeti Tak, Ankit Kesharwani

引用次数: 12

Abstract

Abstract The current study examines how the perception of negative consequences or risks interacts with hedonic and utilitarian values in predicting gamers’ continuance intention to play online games. We examine the proposed model by conducting an empirical study of the responses of two hundred and one (201) online gamers using structural equation modeling. From our results, hedonic value positively impacts the continuance intention to play online games, whereas utilitarian value does not significantly impact online gaming behavior. Furthermore, at higher perceived risk levels, hedonic value enhances the online game continuance intention whereas utilitarian value has insignificant effect. At low perceived risk levels, both hedonic and utilitarian values have significant effect on continuance intentions to play online games. The study discusses the theoretical contributions as well as practical implications of our findings.

查看原文本刊更多论文

理解网络游戏的持续意图：享乐价值、功利价值和感知风险的作用

摘要本研究旨在探讨负面后果或风险感知如何与享乐主义和功利主义价值观相互作用，以预测玩家继续玩网络游戏的意愿。我们使用结构方程模型对201名在线游戏玩家的反应进行了实证研究，从而检验了所提出的模型。结果表明，享乐价值正向影响网络游戏持续意愿，而功利价值对网络游戏行为影响不显著。此外，在较高的感知风险水平下，享乐价值对网络游戏延续意愿的影响不显著，而功利价值对网络游戏延续意愿的影响不显著。在低感知风险水平下，享乐主义价值观和功利主义价值观对网络游戏持续意愿均有显著影响。本研究讨论了我们的研究结果的理论贡献和实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.