The Effect of the COVID-19 Pandemic on the Mobile Messaging Application Among Millennials in Public Universities in Malaysia

IF 1.4 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS

International Journal of Enterprise Information Systems Pub Date : 2023-01-06 DOI:10.4018/ijeis.315806

N. Kassim, Wan Normila Mohamad, N. Hashim

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引用次数: 0

Abstract

Mobile messaging apps are currently a popular method in Malaysia for communicating while on the go, owing to its convenience, reliability, and contact-free feature of mobile application. Fueled by mobile internet and smartphone growth, mobile messaging apps have become a strong force in the mobile app sector, offering users an alternative to SMS-based texting paired with social media elements and enhanced features, such as group chats and photo sharing. The study was anchored using the unified theory of acceptance and use of technology 2 theory. A survey with 150 respondents and PLS analysis is used to determine the antecedents of mobile application continuance usage during the COVID-19 pandemic. The results revealed that there is an influence in the usage of mobile messaging apps among the younger generation in Malaysian public university students during the COVID-19 pandemic. The main implication shows that mobile application among young generations in public universities has become popular. The convenience usage of the internet has turned the world into a global village.

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新冠肺炎大流行对马来西亚公立大学千禧一代移动通信应用的影响

由于移动应用程序的便利性、可靠性和免接触功能，移动消息应用程序目前在马来西亚是一种流行的移动通信方式。在移动互联网和智能手机增长的推动下，移动消息应用程序已成为移动应用程序领域的一股强大力量，为用户提供了一种替代基于短信的短信、社交媒体元素和增强功能（如群聊和照片共享）的选择。这项研究采用了接受和使用技术2理论的统一理论。一项针对150名受访者的调查和PLS分析用于确定新冠肺炎大流行期间移动应用程序持续使用的前因。研究结果显示，在新冠肺炎大流行期间，马来西亚公立大学学生的年轻一代对移动消息应用程序的使用产生了影响。这主要意味着，移动应用程序在公立大学的年轻一代中已经流行起来。互联网的便利使用使世界变成了一个地球村。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Enterprise Information Systems COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

4.90

自引率

8.30%

发文量

期刊介绍： Global markets and competition have forced companies to operate in a physically distributed environment to take the advantage of benefits of strategic alliances between partnering firms. Earlier, information systems such as Material Requirements Planning (MRP), Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM) have widely been used for functional integration within an organization. With global operations are in place, there is a need for suitable Enterprise Information Systems (EIS) such as Enterprise Resource Planning (ERP) and E-Commerce (EC) for the integration of extended enterprises along the supply chain with the objective of achieving flexibility and responsiveness.