Mediatization from Within: A Plea for Emic Approaches to Media-Related Social Change

IF 4.7 1区文学 Q1 COMMUNICATION

Communication Theory Pub Date : 2020-10-22 DOI:10.1093/ct/qtaa021

André Jansson, Stina Bengtsson, Karin Fast, Johan Lindell

引用次数: 1

Abstract

Based on a literature review, this article shows that current mediatization scholarship is characterized by what Pike (1967) refers to as etic accounts. These accounts forward theoretical categories on media-related social change to conclude that our age is characterized by deepened and expanded media reliance. However, such theoretical extrapolation takes place not from, but at the expense of, people’s lived experiences, that is, emic accounts of mediatization in everyday life. This article is an attempt to insert the etic/emic distinction to mediatization research in order to develop more reflexive and composite accounts. Drawing on examples from a representative survey and qualitative interviews conducted over twenty years, the article problematizes etic-oriented conceptions of mediatization. Emic analyses expose how perceptions of media reliance shift over time and thus underscore the need to develop research strategies that simultaneously consider the objective structures of the social (mediatized) world and subjective meaning-making structures.

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内部的媒介化:对媒介相关社会变革的一种请求

在文献回顾的基础上，本文表明当前的媒介化研究以Pike(1967)所称的“客源论”为特征。这些论述提出了与媒体相关的社会变革的理论范畴，得出我们这个时代的特征是媒体依赖的加深和扩大。然而，这样的理论外推不是来自，而是以牺牲人们的生活经验为代价的，也就是说，对日常生活中媒介化的主观描述。本文试图在媒介化研究中加入地位/地位的区分，以发展更多的反身性和复合性的解释。本文以20多年来的代表性调查和定性访谈为例，对具有讽刺性的媒介化概念提出了质疑。主位分析揭示了人们对媒体依赖的看法是如何随着时间的推移而变化的，因此强调了同时考虑社会(媒介化)世界的客观结构和主观意义形成结构的研究策略的必要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Theory COMMUNICATION-

CiteScore

9.00

自引率

2.70%

发文量

期刊介绍： Communication Theory is an international forum publishing high quality, original research into the theoretical development of communication from across a wide array of disciplines, such as communication studies, sociology, psychology, political science, cultural and gender studies, philosophy, linguistics, and literature. A journal of the International Communication Association, Communication Theory especially welcomes work in the following areas of research, all of them components of ICA: Communication and Technology, Communication Law and Policy, Ethnicity and Race in Communication, Feminist Scholarship, Global Communication and Social Change, Health Communication, Information Systems, Instructional/Developmental Communication, Intercultural Communication, Interpersonal Communication, Journalism Studies, Language and Social Interaction, Mass Communication, Organizational Communication, Philosophy of Communication, Political Communication, Popular Communication, Public Relations, Visual Communication Studies, Children, Adolescents and the Media, Communication History, Game Studies, Gay, Lesbian, Bisexual and Transgender Studies, and Intergroup Communication. The journal aims to be inclusive in theoretical approaches insofar as these pertain to communication theory.