UNDERSTANDING XR TECHNOLOGY ACCEPTANCE BY PHYSICALLY DISABLED TOURISTS IN MUSEUMS

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2022-12-01 DOI:10.20867/thm.28.3.10

Naji Gharibi, Seyyed Mohammad Mirtaghian Rudsari, Faizan Ali, Kisang Ryu

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引用次数: 1

Abstract

Purpose – This study aims to investigate the effects of XR technologies on the behavioral intentions of disabled tourists using a modified Technology Acceptance Model (TAM). Design – The model includes perceived trust, perceived control, perceived efficacy, and perceived enjoyment as determinants of technology acceptance by disabled tourists. The hypotheses derived from the literature were empirically tested. Methodology/Approach – The proposed model was tested by collecting data from 640 disabled tourists in Iran over a six-month period. An online survey was answered after watching two videos, representing the application of VR and AR. A quantitative method was applied, the PLS-SEM method was conducted to analyze the data. Findings – The model was significantly supported by the results on the determinants of attitudes of people with disabilities toward XR technology. Other than the effect of perceived efficiency on PEOU, all the hypotheses were supported, demonstrating the positive effects of each of factors on the attitudes of disabled tourists and their behavioral intentions towards XR technology. Originality of the research – This study significantly expands the academic knowledge on the fundamental factors affecting behavioural intentions of disabled tourists, as 15% of the world’s population. This is the first study to investigate these factors in relation to the disabled tourists and XR technologies. This study will provide insight to marketers and stakeholders on the behavioral intentions of disabled tourists.

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了解博物馆残障游客对xr技术的接受程度

目的——本研究旨在使用改进的技术接受模型（TAM）调查XR技术对残疾游客行为意向的影响。设计——该模型包括感知的信任、感知的控制、感知的功效和感知的享受，这些都是残疾游客接受技术的决定因素。对从文献中得出的假设进行了实证检验。方法/方法——在六个月的时间里，通过收集伊朗640名残疾游客的数据，对拟议的模型进行了测试。在观看了两个视频后，回答了一个在线调查，代表了VR和AR的应用。采用定量方法，PLS-SEM方法对数据进行分析。研究结果-关于残疾人对XR技术态度的决定因素的研究结果显著支持了该模型。除了感知效率对PEOU的影响外，所有假设都得到了支持，证明了每个因素对残疾游客的态度及其对XR技术的行为意图的积极影响。研究的独创性——这项研究极大地扩展了影响残疾游客行为意向的基本因素的学术知识，残疾游客占世界人口的15%。这是第一次研究这些因素与残疾游客和XR技术的关系。这项研究将为营销人员和利益相关者提供有关残疾游客行为意向的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.