Do Bandwagon Cues Affect Credibility Perceptions? A Meta-Analysis of the Experimental Evidence

IF 4.9 1区文学 Q1 COMMUNICATION

Communication Research Pub Date : 2023-01-19 DOI:10.1177/00936502221124395

Sai Wang, T. Chu, Guanxiong Huang

引用次数: 4

Abstract

Bandwagon cues are system-aggregated information about crowd behavior or peer endorsement displayed on a web interface (e.g., the number of likes on a Facebook post). Despite the recent proliferation of research on the effect of bandwagon cues on credibility perceptions, a comprehensive meta-analytic review of this effect has not yet been performed and published. Based on 161 effect sizes from 41 studies, the current meta-analysis revealed that bandwagon cues had a positive, albeit small, effect on credibility perceptions. Moderator analyses indicated that this effect was stronger (a) when the message was related to the marketing topic, (b) when the source was a non-expert (vs. an expert), and (c) when participants were from collectivistic (vs. individualistic) cultures. However, the bandwagon effect did not vary by cue feature (e.g., deliberateness). These findings are discussed in light of theoretical implications, practical guidelines, and directions for future research.

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从众线索会影响可信度认知吗?实验证据的元分析

潮流线索是系统汇总的关于人群行为的信息，或者显示在网络界面上的同伴认可(例如，Facebook帖子上的喜欢数量)。尽管最近关于从众线索对可信度感知的影响的研究激增，但尚未对这种影响进行全面的元分析回顾和发表。基于41项研究的161个效应量，目前的荟萃分析显示，从众线索对可信度感知有积极的影响，尽管影响很小。调节分析表明，当信息与营销主题相关时，当信息来源是非专家(vs.专家)时，当参与者来自集体主义(vs.个人主义)文化时，这种影响更强。然而，从众效应并不因线索特征(如故意性)而变化。本文就这些发现的理论意义、实践指导和未来研究方向进行了讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Research COMMUNICATION-

CiteScore

17.10

自引率

0.00%

发文量

期刊介绍： Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.