The Influence of Various Information About Insect Content and Its Advantages on the Acceptance of Foods Containing Insects

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2023-03-24 DOI:10.1080/10454446.2023.2206364

K. Goncikowska, K. Modlińska, D. Adamczyk, Umut Can Altuntaş, D. Maison, Wojciech Pisula

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引用次数: 0

Abstract

ABSTRACT Information about the content of food products affects the potential consumers’ willingness to purchase certain foodstuffs and include them in their diet. The presentation and scope of information are essential in the case of marketing specific products such as insect-based foods. The purpose of our study was to investigate the influence of information about a product’s advantages, coupled with verbal and visual information provided on the packaging, on the participants’ assessment of food containing insects. The participants (N = 659) were informed about the environmental or health benefits of ingesting insects. They were subsequently presented with a picture of a food product with different types of information about the insect content and asked to evaluate the product. The results suggest that providing images of insects on the packaging results in a lower assessment of the food containing insects. A brief presentation of the advantages of entomophagy has no impact on insect-based food assessment.

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昆虫含量的各种信息及其优势对含昆虫食品接受度的影响

摘要有关食品含量的信息会影响潜在消费者购买某些食品并将其纳入饮食的意愿。在营销昆虫食品等特定产品的情况下，信息的呈现和范围至关重要。我们研究的目的是调查有关产品优势的信息，以及包装上提供的口头和视觉信息，对参与者对含昆虫食物的评估的影响。参与者（N = 659）被告知摄入昆虫对环境或健康的益处。随后，他们收到了一张带有不同类型昆虫含量信息的食品图片，并被要求对该产品进行评估。结果表明，在包装上提供昆虫图像会导致对含有昆虫的食物的评价较低。简要介绍昆虫吞噬的优点对基于昆虫的食物评估没有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.