Dynamics of Trust and Cooperation in the Dairy Value Chain: A Game Simulation Approach

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-08-11 DOI:10.1080/08974438.2020.1805387

M. Msaddak, Jamel Ben-Nasr, L. Zaibet

引用次数: 6

Abstract

Abstract This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer’s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.

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乳品价值链中信任与合作的动态:博弈模拟方法

摘要本文研究了信任在促进价值链参与者之间合作中的作用。信任是通过游戏模拟来探索的，该模拟允许奶农试验并考虑价值链内的合作策略。游戏数据与事先进行的调查数据相结合，以调查是什么决定了信任。实验在五个不同的地区进行了四次。结果表明，农民的声誉和经验是正向影响信任水平的关键决定因素，而牛奶质量作弊和机会主义行为则对信任产生负面影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.