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The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude

IF 5.3 3区 管理学 Q1 BUSINESS
International Journal of Advertising Pub Date : 2023-08-20 DOI:10.1080/02650487.2023.2247902
Jane So, Youjae Yi, Nidhi Agrawal
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羞耻感的隐藏力量:羞耻感如何增强广告记忆和积极态度
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来源期刊
International Journal of Advertising
International Journal of Advertising Multiple-
CiteScore
13.90
自引率
19.40%
发文量
66
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