Cultural Influence on Koreans' Continuous Use Behavior: A Case of the South Korean Government Portal Website

IF 0.3 4区社会学 Q3 AREA STUDIES

Korea Observer Pub Date : 2022-11-30 DOI:10.29152/koiks.2022.53.4.629

Yuanyuan Guo

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引用次数: 0

Abstract

Although South Korea's e-government development is in a leading position worldwide, its government portal websites are not very popular with the public. Koreans are reluctant to use government portal websites continuously. One possible reason is that culture influences citizens' continuous use behavior. For the first time, this paper introduces the national culture model and nudge theory into the research of the citizens' continuous use of government portal websites. Based on the national cultural model, this study established a model of influencing factors on the citizens' continuous use of government portal websites. Through hierarchical regression analysis, this paper finds that the citizens' continuous use of South Korean government portal websites is influenced by three cultural dimensions: power distance, femininity, and long-term orientation. In view of these results, this paper discusses these Korean cultures that influence citizens' continuous use behavior of government portal websites. Furthermore, combined with the nudge theory, this paper puts forward some countermeasures for the Korean government to improve the citizens' continuous use of government portal websites.

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文化对韩国人持续使用行为的影响——以韩国政府门户网站为例

尽管韩国的电子政务发展在世界范围内处于领先地位，但其政府门户网站并不太受公众欢迎。韩国人不愿继续使用政府门户网站。一个可能的原因是文化影响了公民的持续使用行为。本文首次将民族文化模型和推动理论引入到公民持续使用政府门户网站的研究中。基于国家文化模型，本研究建立了公民持续使用政府门户网站的影响因素模型。通过层次回归分析，本文发现公民对韩国政府门户网站的持续使用受到权力距离、女性气质和长期取向三个文化维度的影响。鉴于这些结果，本文讨论了影响公民持续使用政府门户网站行为的韩国文化。此外，本文还结合推动理论，提出了韩国政府提高公民对政府门户网站持续使用率的对策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Korea Observer Multiple-

CiteScore

0.70

自引率

20.00%

发文量

期刊介绍： The「KOREA OBSERVER」, an English quarterly journal, has been published by THE INSTITUTE OF KOREAN STUDIES since 1968. The research articles are contributed by scholars and experts on various subjects, such as Korean political, economic, social, and cultural issues, as well as Korean unification, North Korea, and Korea’s foreign relations. The「KOREA OBSERVER」is peer-reviewed journal and maintains its high quality standards. The Journal is distributed to the libraries, academic institutions, research institutes, and individuals over 160 countries in the world. It is indexed by the PAIS International, UMI, Ingenta and International Bibliography of the Social Sciences.